During Super Bowl weekend in Miami, Budweiser took over an entire hotel, invited 200 influencers to the party, and then hired Mark to direct and photograph the X Booth, a Budweiser branded set for filming the guests. Throughout the weekend, we took photos and filmed videos to distribute immediately to the influencers to publish on their social channels, as well for Budweiser to use. Hundreds of photos and videos were posted the same day they were shot helping push the Budweiser campaign into the billions of impressions. We worked with the team at Octagon and the Dutch agency Wink to create this multi-award-winning shoot, including a first place award at Le Book.