Well Souled is about the under-explored. 

Well Souled South Africa is the first book in a collection which discovers a country beyond the obvious.

"Travel editors get bombarded with glossy imagery every day. No matter the destination - from Qatar to the Caribbean - there's some attendant glamor shot of a zero-edge pool or a honeymooning couple kicking shells on the beach at desk. It's mind numbing. Then the other day a book passed our desk called South Africa, by a new publishing venture called Well Souled. The volume is hefty and, yes, glossy: images of the country's people, landscape, architecture, food, fashion, iconography. The result is a seductive but not synthetic portrait of a place..."  - T: The New York Times Style Magazine

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